2014 Pennock Floral Catalog - page 2

ThePennockCompany has a successful history as pioneers in thewholesale floral industry. Charles E.
Pennock established theC. E. PennockCompany in1882, inPhiladelphia.
In1886, C. E. Pennock’s half-brother S. S. Pennock, then17 years old, joined the business and the name
was changed toC. E. andS. S. PennockCompany.
In1890 the company purchased property at 1608Barker Street, later renamed LudlowStreet, in
Philadelphia, which remained the headquarters through the next seventy five years of success and growth.
During the first 25 to30 years of the company’s existence, much timewas devoted to justifying the
economic importance of this new type of business and gaining acceptance by providing needed service to
both the grower and the retailer.
For many of those early years, the official company hourswere6 a.m. to9 p.m., six days aweek, and open
until noon onSunday. This 94-95 hour weekwas the norm except when extra hours had to be put in at
holiday times. These long hourswere expected of those in thewholesale business.
At one point, Pennock’s best customer, a local Philadelphia retailer, toldPennock that if hewanted to keep
their business hemust remain open24 hours a day. The company experimentedwith this idea in an effort
to satisfy their customers; however, after numerous nightswithout a sale, the decisionwasmade to resume
the early closing of 9:00 p.m.
Deliveries in the early dayswere bymessenger, horse andwagon, rail express, or by baggagemaster.
Incominggrower shipments arrived the sameway.
Lack of competition throughout the country and adequate sales promotion helped to establish the
importance of thewholesaler and enable the company tomake daily rail express shipments to retailers in
such distant cities as Pittsburgh, Cleveland, Chicago, Minneapolis, andSt. Louis, aswell as areas nearer to
home such asBoston, NewYork, Baltimore, andWashington.
The sales inWashington grew to the point where it became necessary to openwhat was to become the
first branch office there in1909. In1910, the company opened its second branch office inNewYorkCity.
The success of these two branches influenced the company to open its third branch inBaltimore in1913.
These four offices saw the company throughWorldWar I and the1920’s until the fifth branchwas opened
inNewark in1931.
In1937, theBoston officewas establishedwithNorfolk following in1946; Jacksonville in1947, Pittsburgh
in1951, Miami in1953, andOrlando, Camden (nowPennsauken), andUniondale in1955. Springfield,
Massachusettswas added in1956, and an office in theGermantown section of Philadelphia in1957.
TheGermantown officewas consolidatedwith thePhiladelphia operationwhen the companymoved
fromLudlowStreet to theStokley Street location in1965. In1970, thePennsylvaniaCut Flower Supply
Company inReadingwas purchased and became the company’s 16th office.
ThePennockCompany has initiatedmany innovations in thewholesale floral business over the years.
Amilestonewas reached onApril 19, 1946, when they chartered aDouglassDC-3 andmade the first
shipment of eastern flowers fromPhiladelphia toMiami, Florida, with stops inSouthCarolina and
Georgia. This came shortly after the first direct transoceanic air service fromPhiladelphia to London
inNovember 1945.
Today, well after our first full century, many of thePennock branch locations have consolidated and
moved to larger, more convenient locations based on the needs of our customers. Pennsauken, NJ is now
servicing the customers from theReading, Pennsauken, andPhiladelphia locations.
PennockCompany looks forward to continued growth in its second century of operationwithmore than
250 associates.
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